MEDS APOTEK
Client.
MEDS APOTEK (MEDS Pharmacy)
Brief.
How can MEDS make a difference and contribute to more sustainable e-commerce while running its business through communication focusing on the product category “Sex & Lust”?
The communication idea must make a difference within global goal number 5: Gender equality.
Target audience.
Heterosexual couples born in the years 1946-1964 ("baby boomers") who live in medium-sized and smaller cities in Sweden.
Responsibilities.
Ideation
Testing
Prototyping (website)
Facebook ad
Team.
Felix Albinsson | Strategic Communication
Nåmi Lindroth | Strategic Communication
Filippa Blomkvist | Communication Design
Hampus Wallin | Growth Marketing
Kalle Lundin | Project Management
Time Duration.
Three weeks
Concept & Solution
Women still spend way more time on household chores than men, which often leads to fractured relationships and reduced sexual desire. Our research showed that couples who share household chores equally have nearly twice as much sex and higher relationship satisfaction. Healthier relationships also contribute to better public health overall.
From these insights, the concept of ''foreplay is everyday life'' was born. We wanted to create awareness of this topic and let MEDS bring light to equal relationships by creating a new product page on their e-commerce platform and several marketing deliverables, like posters, radio advertising, and Facebook ads.
Concept video.🎥
Enjoy our one-minute video explaining the concept ‘‘Förspelet är vardagslivet’’!
Webpage mockups.💻
By combining the two product categories (Sex & Lust and Cleaning) we normalise intimate products as well as encourage our target audience to take the leap and buy one.
Facebook Ad.📣
Due to the stigma of older people's sexuality, It may be a bit controversial to show an older couple and the word ''sex'' in the same ad. But I opted to create attention and make our audience understand their sexuality is nothing to be ashamed of.